Analytics & Tracking
At OMDIGI Group we develop Analytics tracking and measurement strategies unique to your business.
Our Analytics team works hard to understand your business’ key objectives, processes and technology and configure a tracking methodology that measures the most important outcomes for your business.
When we have a thorough understanding of your business structure and revenue driving factors, we move into understanding your technologies and how they work together.
We aim to understand the link between technology and process and understand their strengths and limitations.
After gathering enough information about your business objectives, technology and processes we develop a comprehensive strategy to track and measure every major and minor objective.
This ensures we are tracking the right metrics and understanding each limitation of our tracking methodology.
We will empower you by being transparent with our reporting and offering additional workshops where needed.
On completion of the strategy we implement our findings within your analytics, build comprehensive reports to address all your business objectives and educate your team on how to read and interpret each metrics.
We pride ourselves in transparency and steering clear of vanity metrics. Your business will always be in the know with relevant and highly accurate reports on the data that matters specifically to your business.
Together the goal is not to just measure and report, but through thorough analysis make informed data driven decisions.
With proper tracking, the beauty of digital is the ability to test cheap and attribute actions to results, leading to quick iterations which maximise the effects of marketing efforts and budgets.
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Get in touch with us for precise analytics and tracking you can trust!