Posts Tagged ‘facebook’

How much budget do I need to advertise on Facebook?

The Million Dollar Question! This is one of the most popular questions from our clients: how much do we need to spend on Facebook ads to get tangible results? The answer, however, isn’t so simple – some agencies may claim that you need to spend tens of hundreds of thousands to get maximum reach without…

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Facebook PRO is here!

Last month, Facebook launched its new partner program, Facebook PRO, at an event in Sydney. The program is designed to offer support, tools and resources for agencies to help develop client’s growth on Facebook. OMDIGI Group is proud to be a Facebook PRO partner and despite having worked with Facebook for many years on a…

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New Facebook Standard Events!

  You may have noticed some changes in your Facebook Ads Manager very recently and in particular to the Standard Events that Facebook include as part of the Facebook pixel.   If you didn’t already know, Facebook utilises a tool called the Pixel which you drop onto your website to track various user actions on…

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Who is your Audience?

One thing that comes up again and again as a Facebook advertiser is the use Facebook’s audience targeting and the ways in which we can define who our ads are seen by.   What area do we want to target? What age? What gender? What interests? Do we want to exclude certain interests, do we…

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