Posts Tagged ‘facebook’

How Internet Traffic is Divided in 2019

Woman hand holding mobile phone and working laptop

As we are moving more and more into a connected world, are you aware of how your audience is splitting their time and attention? Today I want to focus on mobile as mobile continues to be the priority for all of the large digital players from Google, Facebook, Microsoft, and Apple.   Of course, the…

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Facebook Shifts to Focus on User Privacy…

Have you read the latest news from Facebook CEO, Mark Zuckerberg?  He posted an in-depth article on Facebook last week which outlined plans to shift the focus and vision for the platform to be more around privacy-focused messaging. It’s a lengthy read but certainly well worth investing the time if you’re a marketer or someone…

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How much budget do I need to advertise on Facebook?

The Million Dollar Question! This is one of the most popular questions from our clients: how much do we need to spend on Facebook ads to get tangible results? The answer, however, isn’t so simple – some agencies may claim that you need to spend tens of hundreds of thousands to get maximum reach without…

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Facebook PRO is here!

Last month, Facebook launched its new partner program, Facebook PRO, at an event in Sydney. The program is designed to offer support, tools and resources for agencies to help develop client’s growth on Facebook. OMDIGI Group is proud to be a Facebook PRO partner and despite having worked with Facebook for many years on a…

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New Facebook Standard Events!

  You may have noticed some changes in your Facebook Ads Manager very recently and in particular to the Standard Events that Facebook include as part of the Facebook pixel.   If you didn’t already know, Facebook utilises a tool called the Pixel which you drop onto your website to track various user actions on…

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Who is your Audience?

One thing that comes up again and again as a Facebook advertiser is the use Facebook’s audience targeting and the ways in which we can define who our ads are seen by.   What area do we want to target? What age? What gender? What interests? Do we want to exclude certain interests, do we…

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