Posts Tagged ‘digital marketing’

Our 5 Best and Worst April Fool’s Day Pranks on Social Media

It’s that time of year again for every brand to compete on social media for the Best April Fool’s Day Prank. Social media pranks are not only a great opportunity for businesses to increase brand awareness, engagement and grow their following across their channels, but it also adds personality and humanises their brand by resonating…

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Facebook Shifts to Focus on User Privacy…

Have you read the latest news from Facebook CEO, Mark Zuckerberg?  He posted an in-depth article on Facebook last week which outlined plans to shift the focus and vision for the platform to be more around privacy-focused messaging. It’s a lengthy read but certainly well worth investing the time if you’re a marketer or someone…

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Should you run a brand campaign?

Omdigi offers Quality Assurance

Many of our clients have asked us “why should we pay for keywords when we can rank organically?” Their main concern is that, if conversions are free, why spend any money on using keywords at all? The answer is fairly simple. The reality is, competitors will usually bid on their keywords, and if we don’t…

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Who is your Audience?

One thing that comes up again and again as a Facebook advertiser is the use Facebook’s audience targeting and the ways in which we can define who our ads are seen by.   What area do we want to target? What age? What gender? What interests? Do we want to exclude certain interests, do we…

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