Posts Tagged ‘audiences’

Should you run a brand campaign?

Omdigi offers Quality Assurance

Many of our clients have asked us “why should we pay for keywords when we can rank organically?” Their main concern is that, if conversions are free, why spend any money on using keywords at all? The answer is fairly simple. The reality is, competitors will usually bid on their keywords, and if we don’t…

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Who is your Audience?

One thing that comes up again and again as a Facebook advertiser is the use Facebook’s audience targeting and the ways in which we can define who our ads are seen by.   What area do we want to target? What age? What gender? What interests? Do we want to exclude certain interests, do we…

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