How Much Does it Cost to Work With a Digital Agency?

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March 29, 2019 in , ,

One of the questions we are often asked is “how much will this cost?” There are many variables that affect the cost of our services. Below are examples of some of the variables:

Goals and Objectives:
What do you want to achieve and therefore, how complex is the campaign we need to build and manage to achieve this? Is it a relatively simple AdWords campaign or do we need to include multiple channels with various touch-points to drive customers down the funnel towards conversion? What type of content do we need to produce and who will create it? We work with Businesses who prefer us to recommend topics and give creative ideas. We also work with teams who like to outsource as much as they can but are still intrinsically involved in the ideation process.

Budget:
The amount of media spend we have to work with also contributes to the cost of the campaign management as a higher spend normally equals more complex and varied channels across the Acquisition, Brand and Retargeting campaigns.

Location:
Our team is located in Sydney and we only employ people who are driven to think outside the box, be innovative and proactive to get at a minimum, the desired results, but actually strive for more. Many Agencies outsource overseas which can reduce the cost of services. However, we believe the best results can be achieved through brand immersion, Agency collaboration.

So how much will my campaigns cost?

For an SEO Campaign, costs range from $2,500 – $10,000 per month and depend on the complexity of the website, the number of pages and how aggressive we want to be to reach Competitor parity.

Our Paid Search (Google Adwords) Campaigns start from $1,000 per month and increase to $10,000 for a few of the Clients we work with depending on complexity of need and ad spend.

Organic Social ranges from $3,500 – $10,000+ per month and this depends on the complexity of the creatives (lots of polished video pushes the price up significantly) and how often we are posting and on what platforms.

Paid Social starts from $1,000 per month where you provide the assets and can rise depending on the Creative Services required.

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