Facebook PRO is here!
Last month, Facebook launched its new partner program, Facebook PRO, at an event in Sydney. The program is designed to offer support, tools and resources for agencies to help develop client’s growth on Facebook.
OMDIGI Group is proud to be a Facebook PRO partner and despite having worked with Facebook for many years on a variety of client’s accounts its great to have further backing and recognition from Facebook themselves on our expertise and dedication to client success.
What does Facebook PRO mean for agencies?
Agencies now get assigned an access level based on a range of factors, such as their ad spend and/or number of active pages in their Business Manager.
At the moment the program is split into 3 levels;
- Account Level – AU$14,000 minimum spend in past 6 months
- Preferred Level – AU$702,000 minimum spend or have at least 100 active pages
- Premium Level – AU$4.21M minimum spend or have at least 200 active pages
- The spend does not take into account any campaigns running on client accounts that are for post engagements or page likes and so over 80% of your spend must be from other objectives to qualify.
As account level increases, agencies get access to more and more tools, reports, resources, pitch decks, training, PRO event invitations, partner badges, best practices, 1:1 consultations, technical support and much much more, which will no doubt be a valuable resource for Facebook advertisers moving forward!
Exciting times lie ahead for agencies working in the land of social with Facebook’s long overdue entry to the Marketing Partnership arena, following the likes of Google, who have been significantly active within this space working with their agency partners!
We can’t wait to see what the future holds and all of the exciting features that get rolled out once the program leaves its Beta stage.