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View the Tips from the Omdigi Group.

How much budget do I need to advertise on Facebook?

The Million Dollar Question! This is one of the most popular questions from our clients: how much do we need to spend on Facebook ads to get tangible results? The answer, however, isn’t so simple – some agencies may claim that you need to spend tens of hundreds of thousands...

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Google AdWords: What are Responsive Search Ads?

Looking to optimise your Adwords campaign? A new ad feature introduced by Google earlier this year has been described as a game-changer that will make it easier for customers to find your business. Responsive Search Ads is a tool that allows advertisers to put in multiple headlines and descriptions for...

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New Facebook Standard Events!

  You may have noticed some changes in your Facebook Ads Manager very recently and in particular to the Standard Events that Facebook include as part of the Facebook pixel.   If you didn’t already know, Facebook utilises a tool called the Pixel which you drop onto your website to...

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Voice Search – the growing player

Voice Search has been a real buzzword across the marketing industry for the last couple of years – but many people feel as though it has joined the world of white noise, along with the likes of programmatic and Artificial Intelligence. The real question is: How can you implement this...

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Omdigi offers Quality Assurance

Should you run a brand campaign?

Many of our clients have asked us “why should we pay for keywords when we can rank organically?” Their main concern is that, if conversions are free, why spend any money on using keywords at all? The answer is fairly simple. The reality is, competitors will usually bid on their...

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Who is your Audience?

One thing that comes up again and again as a Facebook advertiser is the use Facebook’s audience targeting and the ways in which we can define who our ads are seen by.   What area do we want to target? What age? What gender? What interests? Do we want to...

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