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View the Latest News from the Omdigi Group.

Our 5 Best and Worst April Fool’s Day Pranks on Social Media

It’s that time of year again for every brand to compete on social media for the Best April Fool’s Day Prank. Social media pranks are not only a great opportunity for businesses to increase brand awareness, engagement and grow their following across their channels, but it also adds personality and...

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How Much Does it Cost to Work With a Digital Agency?

One of the questions we are often asked is “how much will this cost?” There are many variables that affect the cost of our services. Below are examples of some of the variables: Goals and Objectives: What do you want to achieve and therefore, how complex is the campaign we...

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How Internet Traffic is Divided in 2019

As we are moving more and more into a connected world, are you aware of how your audience is splitting their time and attention? Today I want to focus on mobile as mobile continues to be the priority for all of the large digital players from Google, Facebook, Microsoft, and...

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Facebook Shifts to Focus on User Privacy…

Have you read the latest news from Facebook CEO, Mark Zuckerberg?  He posted an in-depth article on Facebook last week which outlined plans to shift the focus and vision for the platform to be more around privacy-focused messaging. It’s a lengthy read but certainly well worth investing the time if...

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How much budget do I need to advertise on Facebook?

The Million Dollar Question! This is one of the most popular questions from our clients: how much do we need to spend on Facebook ads to get tangible results? The answer, however, isn’t so simple – some agencies may claim that you need to spend tens of hundreds of thousands...

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Facebook PRO is here!

Last month, Facebook launched its new partner program, Facebook PRO, at an event in Sydney. The program is designed to offer support, tools and resources for agencies to help develop client’s growth on Facebook. OMDIGI Group is proud to be a Facebook PRO partner and despite having worked with Facebook...

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New Facebook Standard Events!

  You may have noticed some changes in your Facebook Ads Manager very recently and in particular to the Standard Events that Facebook include as part of the Facebook pixel.   If you didn’t already know, Facebook utilises a tool called the Pixel which you drop onto your website to...

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