OMDIGI GROUP Google Ads Mockup Tool

What are Google Ads?

Google Ads, previously known as Google Ad Words, is Google’s advertising system where advertisers can bid on certain keywords in order for their clickable ad to appear in its search results. The Adwords platform runs on a pay-per-click (PPC) advertising, where businesses are only charged when a visitor clicks on your ad.

Why should you use the preview tool?

When writing paid search copy, it helps to visualise the end result. This can assist greatly in writing powerful ad copy for your campaign. With our Google Ads Preview tool, you can visualise how your paid search campaign ads will appear in search engine result pages (SERPs), allowing you to fine-tune every component of your ad before publishing it. 

What are best practices for writing your Google Paid Search Ad?

Your ad should cover the following:

  1. What your product or service is
  2. The benefit of your products/service
  3. Why they should click on your ad now (e.g offer, sale)
  4. Call to Action
Headline

Up to 3 headlines | 30 Characters each | Separated by a vertical pipe

Headlines are the first things that your customers see. They should be kept short, simple, and include keywords that people us to search for. The headline needs to be attention-grabbing and ideally offer an answer to what users have searched for.

 

Description

Up to 2 descriptions | 90 characters each 

Designed to drive action. Use $ or % signs to show the offer and capture users attention. If you don’t have any discounts, still use numbers (e.g. 24/7 support. We deliver in 3 days). Show the advantage the user is gaining by clicking on your advertisement (e.g. Why pay full price? Save up to 70%). Include a call to action – action that you would like your customer to take (e.g. shop now) at the end.

Things to avoid:

  1. Generic ad descriptions
  2. Industry jargon
  3. Unnecessary keyword insertions
  4. Swearing 
 
Display URL

Usually displayed in green, this is the website address that you would like users to visit