PAID MEDIA AND SOCIAL MEDIA CASE STUDY
Jac+Jack is a premium fashion brand that was born out of fascination with clothing that balances style and ease. Their loyal customers around the world know they can rely on the brand for ideal, everyday pieces that last, as well as unexpected, yet satisfying style solutions for women and men. OMDIGI Group was brought in to not only connect with brand loyalists but introduce the unique brand to the right audience in Australia and the UK which was yet to be launched.
OMDIGI Group employed a multi-channel strategy with a strong focus on Audience targeting and optimising Creatives. The primary being Paid Search and Paid Social. The account was restructured with accurate tracking and new audiences which ensured we were measuring every action correctly enabling us to optimise the account effectively.
- Paid Media Google Adwords, Retargeting,
- Paid Social Facebook and Instagram Ads
After only a few months, we saw an Increase in all KPR and smashed all VOSN Targets