Case Study


The Challenge

Rockwear was born and nurtured by one of Australia’s pioneering fitness instructors. Since 1991, they’ve been encouraging women to harness their inner personal strength and live an active life on their own terms.

OMDIGI Group was brought onboard to run a test paid media campaign across Facebook and Instagram ads. At the time, Rockwear had limited experience with Paid Campaigns across Social Media. 

The Strategy

OMDIGI Group employed a strategy with a strong focus on Audience targeting and optimising Creatives. The account was restructured and tracking was implemented so that we could measure results and create lookalike and remarketing audiences. 



  • Paid Social Facebook and Instagram Ads
  • Creatives Gifs/Video and Static Ads


After only a month, we saw an Increase in all KPR and smashed our ROAS target!

0 %
Increase in Engagement
$ 0
Cost per Acquisition
0 %
decrease in CPA
0 x
ROAS on Social Campaigns
0 x
Return on top adsets!

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