Marketing Trends to Watch in 2020

Innovations in digital media, online platforms and technology will revolutionise marketing trends in 2020. Businesses are leveraging opportunities to adopt the latest marketing techniques and tools in order to increase brand awareness and attract more consumers.  Digital marketers must be aware of these emerging trends in order to stay on...

The Beginner’s Guide to Amazon Ads

It’s no secret that Amazon is dominating the world.  Today, the word ‘Amazon’ has become synonymous with online shopping. Ever since it was launched 25 years ago in Jeff Bezo’s garage, the online retailer giant has flourished and is expanding into new markets with various products, service offerings and acquisitions....

Selling Apartments? 7 Ideas for Marketplace Success in 2020

Want to successfully advertise your apartment in 2020?  These top apartment marketing ideas will help you elevate your digital presence, leading to greater customer prospects and leases. Due to the influx of selling competition in the apartment and real estate industry, you need to be proactively searching for the best...

All Aboard the Instagram Filter Quiz Hype!

Instagram Filters Quizzes are the hottest sensation right now. From quizzes like “Which Disney character are you?” and “Which Office character are you?” these apps latest iterations is a fun and innovative twist on the typical personality quiz and will no doubt be a fantastic way for you to procrastinate! ...

Why AMP for Email is a Potential Game-Changer for Digital Marketers

Created by Google, Accelerated Mobile Pages is a HTML webpage that has been stripped down, to reduce page load times and provide content quicker to the end user. AMP has evolved in a number of different ways since its inception and performs many other functions beyond simply increasing loading speed....

How will the removal of likes on Facebook and Instagram change social-media?

Likes, comments, and shares are our main tool to measure the popularity of posts and are probably the 3 main “at-a-glance” engagement metrics we look at as marketers.  Social media “like” buttons create a sense of competition among users however they are often seen as vanity metrics and have no...