While it can be easy to get caught up in the excitement of seeing your newest post rake in the likes from your followers, it’s important to consider all measurement metrics across your social media channels before you get too caught up in the likes. In years gone by, the...
Facebook Update: Introducing Facebook Shops!
Facebook has just announced the launch of Facebook Shops, a platform designed to sell products online without ever leaving the Facebook platform. A timely roll out from Facebook, to help support small businesses strengthen their digital presence during COVID and these unprecedented times. Facebook Shops is a mobile-first shopping experience...
Marketing Trends to Watch in 2020
Innovations in digital media, online platforms and technology will revolutionise marketing trends in 2020. Businesses are leveraging opportunities to adopt the latest marketing techniques and tools in order to increase brand awareness and attract more consumers. Digital marketers must be aware of these emerging trends in order to stay on...
The Beginner’s Guide to Amazon Ads
It’s no secret that Amazon is dominating the world. Today, the word ‘Amazon’ has become synonymous with online shopping. Ever since it was launched 25 years ago in Jeff Bezo’s garage, the online retailer giant has flourished and is expanding into new markets with various products, service offerings and acquisitions....
Selling Apartments? 7 Ideas for Marketplace Success in 2020
Want to successfully advertise your apartment in 2020? These top apartment marketing ideas will help you elevate your digital presence, leading to greater customer prospects and leases. Due to the influx of selling competition in the apartment and real estate industry, you need to be proactively searching for the best...
All Aboard the Instagram Filter Quiz Hype!
Instagram Filters Quizzes are the hottest sensation right now. From quizzes like “Which Disney character are you?” and “Which Office character are you?” these apps latest iterations is a fun and innovative twist on the typical personality quiz and will no doubt be a fantastic way for you to procrastinate! ...
Why AMP for Email is a Potential Game-Changer for Digital Marketers
Created by Google, Accelerated Mobile Pages is a HTML webpage that has been stripped down, to reduce page load times and provide content quicker to the end user. AMP has evolved in a number of different ways since its inception and performs many other functions beyond simply increasing loading speed....
How will the removal of likes on Facebook and Instagram change social-media?
Likes, comments, and shares are our main tool to measure the popularity of posts and are probably the 3 main “at-a-glance” engagement metrics we look at as marketers. Social media “like” buttons create a sense of competition among users however they are often seen as vanity metrics and have no...