How to Choose a Digital Marketing Agency

Digital marketing can significantly increase your business reputation, revenue and online presence, which is why it’s important to find the right agency that meets your needs and understands your business and its goals. The agency is usually responsible for how the face of your business looks, so what should you be looking for and what questions should you be asking when starting with a digital agency? We’ve listed below some tips and things to look out for when beginning with a digital agency.

Know your Needs

Research and try to understand what you need from your digital marketing agency. Are you after a strong social media presence? Facebook and Instagram advertising? High quality content and SEO expertise? Start by making a list of the services you would like, while also specifying your marketing goals and objectives. These may include establishing brand awareness, increasing traffic to your website and social media channels and acquiring more leads. 

Questions to Ask The Agency

The digital marketing agency is here to help you understand and meet your business goals. It’s okay if you don’t understand the difference between Google Analytics, Google My Business or how Facebook Ads Manager works, that’s what we’re here to do and help you understand. Some questions to ask to help evaluate if the agency is the right fit for your business:

1. What services would you suggest for my business? 

With so many different kinds of digital marketing services available – social media marketing, search engine marketing, search engine optimisation, starting with all of them may not be feasible or worthwhile. The right agency should tell you what would suit your business, and not just recommend all of them even if they don’t suit your business just so they can increase their own revenue.

For example, a brand new shoe brand that only has a limited budget may benefit from just paid social media to start with. Rather than splitting up the limited budget across various services, the business may benefit from solely focusing on paid social and getting results they’re happy with before starting other services which may be more expensive and require a larger investment in the long run.

2. How do you work?

Understanding their process, communication style and their team is useful to determine how their work is completed. Some agencies have an account manager that is responsible for your ‘account’, however they’re not actually the individual that gets the results for your business. Therefore that individual may not have any idea why their colleague in the social team or the SEO team chose to do what they did with your account. At other agencies like OMDIGI, there are no account managers, and you’ll have direct contact with the individual responsible for getting you results. If you need any changes or if you’ve got a new promotion, you can directly contact the team member responsible for that service rather than relying on your account manager to pass the details on.

3. How do you measure the effectiveness of the recommended marketing campaigns?

The digital marketing agency should explain how they’re planning to measure the effectiveness in order to get the results you’re after, whether that would be more leads, more purchases or more website traffic. 

Some agencies provide you with pages long data, expecting you to be happy with it. But what if you don’t understand the difference between Return on Advertising Spend and Cost Per Purchase? Agencies should be able to provide you with recommendations along the data and be happy to answer any questions or explain any of the data provided simply so that you understand. 

What to expect from the agency?

Firstly, the agency should be digging deep and trying to understand your previous performance. This includes what previous advertising you have done before and how it has performed. They’ll ask for access for your Google Analytics so they can learn where your current website visitors are coming from and which advertising channel is causing customers to convert and purchase.

The agency is responsible for providing you value so they’ll question what your product margins are, what your best selling products are, and essentially understand how your business produces income so they can help you generate more!  

When evaluating digital agencies, you need to ask questions that matter to your brand’s success. Every brand is different, so asking what you think is essential is the key to understanding if that digital marketing agency is the perfect fit for your business.

If you have any questions or would like more information about how a digital agency can help your business grow, get in touch with us today!