Marketing Trends to Watch in 2020

Innovations in digital media, online platforms and technology will revolutionise marketing trends in 2020. Businesses are leveraging opportunities to adopt the latest marketing techniques and tools in order to increase brand awareness and attract more consumers.  Digital marketers must be aware of these emerging trends in order to stay on...

The Beginner’s Guide to Amazon Ads

It’s no secret that Amazon is dominating the world.  Today, the word ‘Amazon’ has become synonymous with online shopping. Ever since it was launched 25 years ago in Jeff Bezo’s garage, the online retailer giant has flourished and is expanding into new markets with various products, service offerings and acquisitions....

All Aboard the Instagram Filter Quiz Hype!

Instagram Filters Quizzes are the hottest sensation right now. From quizzes like “Which Disney character are you?” and “Which Office character are you?” these apps latest iterations is a fun and innovative twist on the typical personality quiz and will no doubt be a fantastic way for you to procrastinate! ...

Why You Should Outsource Your Marketing to an Agency

Many businesses, at some point, need to assess what is best for them when it comes to marketing, digital marketing in particular.  Do they add a staff member to their team or do they outsource this work to a Digital Agency? There are benefits to both approaches.  However, after speaking...

What Should Your Agency Do in a Facebook Outage?

You may or may not know but there was a global outage across Facebook, Instagram and WhatsApp today which affected the uploading, sending and displaying of videos, images and other files across their suite of apps. Everything is back to normal now, but if you were online during this time...

15 Reasons Why Your Restaurant Needs an SEO Strategy

Search Engine Optimisation, or SEO, can be difficult to understand and even harder to implement. As a restaurant owner you can often be too busy stacking plates to worry about figuring out how to stack keywords. Despite this, it’s an ingredient that your restaurant cannot afford to exclude from the...

What is Search?

Search is a term that refers to the action of using a search engine such as Google, Bing, Yahoo, and if we go even further back, Alta Vista and Ask Jeeves. The goal of all these search engines is to help you find what you are looking for.  Currently in...

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