How to Improve Your Local SEO

Local SEO is an underrated strategy for small and medium businesses.  Local search involves enhancing your business’s visibility, increasing traffic and ranking highly in local search results on Google. Any business which operates in a physical location or services within a geographic area can vastly benefit from implementing local SEO...

How to Prep for Black Friday

There’s no shopping frenzy that even comes close to overtaking Black Friday.  It’s a special shopping event that’s traditionally set after Thanksgiving Day in the U.S to kick off the holiday season, yet Black Friday has become increasingly popular here in Australia (and worldwide!). In fact, Black Friday 2019 brought...

Tips & Tricks for a Functional Landing Page

While every landing page is different, they all share a common purpose: to convert the viewer into a lead or potential customer, usually through information collection. But information collection is draining, and it’s not an interesting process, so your landing page needs to be optimised correctly in order to generate...

How to Choose a Digital Marketing Agency

Digital marketing can significantly increase your business reputation, revenue and online presence, which is why it’s important to find the right agency that meets your needs and understands your business and its goals. The agency is usually responsible for how the face of your business looks, so what should you...

The Best Free Tools to Kickstart your Social Media

While everyone is scrolling through their social media feeds, it’s as good of a time as ever to examine your social media presence and make sure you’re connecting with your consumers through as many touch points as possible. If you don’t have the experience with social media, getting started can...

It’s Time to Focus on Community Engagement

The world is staying home, and screen time is going through the roof! It’s more important than ever to be connecting with your customers and clients through social media and the internet in order to maintain your business. Don’t be pushy though, it’s a challenging time for most people, and...

Marketing Trends to Watch in 2020

Innovations in digital media, online platforms and technology will revolutionise marketing trends in 2020. Businesses are leveraging opportunities to adopt the latest marketing techniques and tools in order to increase brand awareness and attract more consumers.  Digital marketers must be aware of these emerging trends in order to stay on...

The Beginner’s Guide to Amazon Ads

It’s no secret that Amazon is dominating the world.  Today, the word ‘Amazon’ has become synonymous with online shopping. Ever since it was launched 25 years ago in Jeff Bezo’s garage, the online retailer giant has flourished and is expanding into new markets with various products, service offerings and acquisitions....

All Aboard the Instagram Filter Quiz Hype!

Instagram Filters Quizzes are the hottest sensation right now. From quizzes like “Which Disney character are you?” and “Which Office character are you?” these apps latest iterations is a fun and innovative twist on the typical personality quiz and will no doubt be a fantastic way for you to procrastinate! ...

Why You Should Outsource Your Marketing to an Agency

Many businesses, at some point, need to assess what is best for them when it comes to marketing, digital marketing in particular.  Do they add a staff member to their team or do they outsource this work to a Digital Agency? There are benefits to both approaches.  However, after speaking...