It’s time to list your products in Google Shopping! Retailers in Australia and around the world can now list their products for free on the shopping platform, with the change scheduled to take effect by mid-october. Up until recently, Google’s Shopping Tab listings had only been a paid only option...
Measuring Social Success in 2020: Do Likes Matter Anymore?
While it can be easy to get caught up in the excitement of seeing your newest post rake in the likes from your followers, it’s important to consider all measurement metrics across your social media channels before you get too caught up in the likes. In years gone by, the...
Facebook Update: Introducing Facebook Shops!
Facebook has just announced the launch of Facebook Shops, a platform designed to sell products online without ever leaving the Facebook platform. A timely roll out from Facebook, to help support small businesses strengthen their digital presence during COVID and these unprecedented times. Facebook Shops is a mobile-first shopping experience...
How Sales Teams are Adapting to the Current Business Climate
It’s not exactly a normal month, or even a normal year for marketing and sales teams in this current global climate, but targets never sleep. With a number of companies relying on conferences and exhibits to generate business leads, it’s time to adapt your strategy – and your marketing budget...
What is the Hype About TikTok?
What is the hype about TikTok? The newest social media network on the block, TikTok has crashed the party. One of the fastest growing platforms, TikTok was the second most downloaded app in 2019, and with over 1.6 million Australians actively using the app it should be on every advertiser’s...
4 Step Guide to Optimising your LinkedIn for SEO
You’ve heard of SEO but did you know that you can apply SEO techniques to your Linkedin? There’s plenty of hidden tips and tricks you can apply to your profile to increase your profile views and potential connection pool. Name Your Profile Picture As some early preparation, you should consider...
Selling Apartments? 7 Ideas for Marketplace Success in 2020
Want to successfully advertise your apartment in 2020? These top apartment marketing ideas will help you elevate your digital presence, leading to greater customer prospects and leases. Due to the influx of selling competition in the apartment and real estate industry, you need to be proactively searching for the best...
Google Algorithm Update – January 2020
Google algorithms are complex systems which retrieve data from its search index and instantly delivers the best search results for a query. The search engine uses a series of algorithms and tracking signals to deliver webpages on its search engine results pages (SERP). In basic terms, Google ranking systems are...
All Aboard the Instagram Filter Quiz Hype!
Instagram Filters Quizzes are the hottest sensation right now. From quizzes like “Which Disney character are you?” and “Which Office character are you?” these apps latest iterations is a fun and innovative twist on the typical personality quiz and will no doubt be a fantastic way for you to procrastinate! ...
Why AMP for Email is a Potential Game-Changer for Digital Marketers
Created by Google, Accelerated Mobile Pages is a HTML webpage that has been stripped down, to reduce page load times and provide content quicker to the end user. AMP has evolved in a number of different ways since its inception and performs many other functions beyond simply increasing loading speed....