The Differences Between SEO and SEM

A common question in digital marketing is: What’s the difference between SEO and SEM?  Before we dive into this subject, we should briefly touch on the issue of Google search engine results. To put it simply, Google search results are broken down into two main categories: paid search results and...

How to Improve Your Local SEO

Local SEO is an underrated strategy for small and medium businesses.  Local search involves enhancing your business’s visibility, increasing traffic and ranking highly in local search results on Google. Any business which operates in a physical location or services within a geographic area can vastly benefit from implementing local SEO...

How to Prep for Black Friday

There’s no shopping frenzy that even comes close to overtaking Black Friday.  It’s a special shopping event that’s traditionally set after Thanksgiving Day in the U.S to kick off the holiday season, yet Black Friday has become increasingly popular here in Australia (and worldwide!). In fact, Black Friday 2019 brought...

Discrepancies Between Facebook and Google Analytics

How does Google Analytics attribute traffic from Facebook? Google analytics is an incredibly powerful and useful tool used to analyse and track your website traffic, allowing you to measure your advertising return on investment. It can track traffic conversions from various sources including Facebook. But why is there sometimes discrepancies...

How to Give Great Creative Feedback

Designing your perfect social advertisement can be made all the easier with the help of a professional graphic designer, but how do you translate your vision to another person effectively? While it’s important to send through inspiration and give effective feedback on the design, this is easier said than done,...

Easy Ways to Understand your Digital Marketing Results

Digital marketing is constantly evolving. With every new update, there are more metrics available to analyse, causing more confusion about which metrics are useful and which are unnecessary for your business. In our data driven world, which metrics offer the information that actually counts? A bad habit that marketers fall...

Do I need a digital marketing agency as well as a creative agency?

The advertising industry has relied on creative agencies for decades, even before the internet. Creative agencies were responsible for delivering artwork, brand colours and any creative output associated with a businesses needs. Whether it would be a strong logo, creative colour combination or striking headline, the design of the ads...

Tips & Tricks for a Functional Landing Page

While every landing page is different, they all share a common purpose: to convert the viewer into a lead or potential customer, usually through information collection. But information collection is draining, and it’s not an interesting process, so your landing page needs to be optimised correctly in order to generate...

How to Choose a Digital Marketing Agency

Digital marketing can significantly increase your business reputation, revenue and online presence, which is why it’s important to find the right agency that meets your needs and understands your business and its goals. The agency is usually responsible for how the face of your business looks, so what should you...