Designing your perfect social advertisement can be made all the easier with the help of a professional graphic designer, but how do you translate your vision to another person effectively? While it’s important to send through inspiration and give effective feedback on the design, this is easier said than done,...
Measuring Social Success in 2020: Do Likes Matter Anymore?
While it can be easy to get caught up in the excitement of seeing your newest post rake in the likes from your followers, it’s important to consider all measurement metrics across your social media channels before you get too caught up in the likes. In years gone by, the...
Tips & Tricks for a Functional Landing Page
While every landing page is different, they all share a common purpose: to convert the viewer into a lead or potential customer, usually through information collection. But information collection is draining, and it’s not an interesting process, so your landing page needs to be optimised correctly in order to generate...
The Best Free Tools to Kickstart your Social Media
While everyone is scrolling through their social media feeds, it’s as good of a time as ever to examine your social media presence and make sure you’re connecting with your consumers through as many touch points as possible. If you don’t have the experience with social media, getting started can...
It’s Time to Focus on Community Engagement
The world is staying home, and screen time is going through the roof! It’s more important than ever to be connecting with your customers and clients through social media and the internet in order to maintain your business. Don’t be pushy though, it’s a challenging time for most people, and...
How Sales Teams are Adapting to the Current Business Climate
It’s not exactly a normal month, or even a normal year for marketing and sales teams in this current global climate, but targets never sleep. With a number of companies relying on conferences and exhibits to generate business leads, it’s time to adapt your strategy – and your marketing budget...
4 Step Guide to Optimising your LinkedIn for SEO
You’ve heard of SEO but did you know that you can apply SEO techniques to your Linkedin? There’s plenty of hidden tips and tricks you can apply to your profile to increase your profile views and potential connection pool. Name Your Profile Picture As some early preparation, you should consider...
All Aboard the Instagram Filter Quiz Hype!
Instagram Filters Quizzes are the hottest sensation right now. From quizzes like “Which Disney character are you?” and “Which Office character are you?” these apps latest iterations is a fun and innovative twist on the typical personality quiz and will no doubt be a fantastic way for you to procrastinate! ...
How will the removal of likes on Facebook and Instagram change social-media?
Likes, comments, and shares are our main tool to measure the popularity of posts and are probably the 3 main “at-a-glance” engagement metrics we look at as marketers. Social media “like” buttons create a sense of competition among users however they are often seen as vanity metrics and have no...