Google Shopping Listings now FREE in Australia!

It’s time to list your products in Google Shopping! Retailers in Australia and around the world can now list their products for free on the shopping platform, with the change scheduled to take effect by mid-october. Up until recently, Google’s Shopping Tab listings had only been a paid only option...

Discrepancies Between Facebook and Google Analytics

How does Google Analytics attribute traffic from Facebook? Google analytics is an incredibly powerful and useful tool used to analyse and track your website traffic, allowing you to measure your advertising return on investment. It can track traffic conversions from various sources including Facebook. But why is there sometimes discrepancies...

Easy Ways to Understand your Digital Marketing Results

Digital marketing is constantly evolving. With every new update, there are more metrics available to analyse, causing more confusion about which metrics are useful and which are unnecessary for your business. In our data driven world, which metrics offer the information that actually counts? A bad habit that marketers fall...

Do I need a digital marketing agency as well as a creative agency?

The advertising industry has relied on creative agencies for decades, even before the internet. Creative agencies were responsible for delivering artwork, brand colours and any creative output associated with a businesses needs. Whether it would be a strong logo, creative colour combination or striking headline, the design of the ads...

How to Choose a Digital Marketing Agency

Digital marketing can significantly increase your business reputation, revenue and online presence, which is why it’s important to find the right agency that meets your needs and understands your business and its goals. The agency is usually responsible for how the face of your business looks, so what should you...

Marketing Trends to Watch in 2020

Innovations in digital media, online platforms and technology will revolutionise marketing trends in 2020. Businesses are leveraging opportunities to adopt the latest marketing techniques and tools in order to increase brand awareness and attract more consumers.  Digital marketers must be aware of these emerging trends in order to stay on...

The Beginner’s Guide to Amazon Ads

It’s no secret that Amazon is dominating the world.  Today, the word ‘Amazon’ has become synonymous with online shopping. Ever since it was launched 25 years ago in Jeff Bezo’s garage, the online retailer giant has flourished and is expanding into new markets with various products, service offerings and acquisitions....