New Facebook Standard Events

You may have noticed some changes in your Facebook Ads Manager very recently and in particular to the Standard Events that Facebook include as part of the Facebook pixel. If you didn’t already know, Facebook utilises a tool called the Pixel which you drop onto your website to track various...

Who is Your Audience?

One thing that comes up again and again as a Facebook advertiser is the use Facebook?s audience targeting and the ways in which we can define who our ads are seen by. What area do we want to target? What age? What gender? What interests? Do we want to exclude...