What Should Your Agency Do in a Facebook Outage?

You may or may not know but there was a global outage across Facebook, Instagram and WhatsApp today which affected the uploading, sending and displaying of videos, images and other files across their suite of apps. Everything is back to normal now, but if you were online during this time...

Officially A Trainee Graduate!

I’m Roxie, a Digital Marketing Executive at OMDIGI Group and a recent Traineeship Graduate. Over the past 12 months, I have been part of a NSW Traineeship program. This means I was working at OMDIGI Group (a digital marketing agency) whilst studying a Certificate III in Business through a training...

Facebook Shifts to Focus on User Privacy

Have you read the latest news from Facebook CEO, Mark Zuckerberg?  He posted an in-depth article on Facebook last week which outlined plans to shift the focus and vision for the platform to be more around privacy-focused messaging. It?s a lengthy read but certainly well worth investing the time if...

Facebook PRO is Here!

Last month, Facebook launched its new partner program, Facebook PRO, at an event in Sydney. The program is designed to offer support, tools and resources for agencies to help develop client?s growth on Facebook. OMDIGI Group is proud to be a Facebook PRO partner and despite having worked with Facebook...

New Facebook Standard Events

You may have noticed some changes in your Facebook Ads Manager very recently and in particular to the Standard Events that Facebook include as part of the Facebook pixel. If you didn’t already know, Facebook utilises a tool called the Pixel which you drop onto your website to track various...

Who is Your Audience?

One thing that comes up again and again as a Facebook advertiser is the use Facebook?s audience targeting and the ways in which we can define who our ads are seen by. What area do we want to target? What age? What gender? What interests? Do we want to exclude...