How to convert more leads on social media

Social media engagement is one of the best ways to generate and nurture leads throughout the marketing funnel. But what about converting them into actual customers?  When done properly, social media marketing can be an extremely powerful tool for lead conversion. Not only will you be able to gain higher...

How to convert more leads on social media

Social media engagement is one of the best ways to generate and nurture leads throughout the marketing funnel. But what about converting them into actual customers?  When done properly, social media marketing can be an extremely powerful tool for lead conversion. Not only will you be able to gain higher...

Advertising on Facebook during Christmas

The Christmas holiday season marks the birth of many exciting opportunities.   For consumers, Christmas usually means spending time with family, celebrating holiday traditions, gift-giving and decorating their homes. But for businesses, Christmas is the golden period for advertising their brand, attracting new customers and promoting seasonal offers.   However, due to...

How to Prep for Black Friday

There’s no shopping frenzy that even comes close to overtaking Black Friday.  It’s a special shopping event that’s traditionally set after Thanksgiving Day in the U.S to kick off the holiday season, yet Black Friday has become increasingly popular here in Australia (and worldwide!). In fact, Black Friday 2019 brought...

Just Launched: Instagram Reels

Earlier this month, Instagram Reels was announced, Facebook’s platform to rival competitor TikTok. Reels allows users to create and share short-form video content on a dedicated Reel Feed or in Explore. Instagram is always looking to bring in more users, increase daily active users of their app and cement its...

Facebook Update: Introducing Facebook Shops!

Facebook has just announced the launch of Facebook Shops, a platform designed to sell products online without ever leaving the Facebook platform. A timely roll out from Facebook, to help support small businesses strengthen their digital presence during COVID and these unprecedented times.  Facebook Shops is a mobile-first shopping experience...

What is the Hype About TikTok?

What is the hype about TikTok? The newest social media network on the block, TikTok has crashed the party. One of the fastest growing platforms, TikTok was the second most downloaded app in 2019, and with over 1.6 million Australians actively using the app it should be on every advertiser’s...

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