Google Ads: What Are Responsive Search Ads?

Looking to optimise your Adwords campaign? A new ad feature introduced by Google earlier this year has been described as a game-changer that will make it easier for customers to find your business. Responsive Search Ads is a tool that allows advertisers to put in multiple headlines and descriptions for their...

Should You Run a Brand Campaign?

Many of our clients have asked us “why should we pay for keywords when we can rank organically?” Their main concern is that, if conversions are free, why spend any money on using keywords at all? The answer is fairly simple. The reality is, competitors will usually bid on their...