Improve Your Local SEO

Local SEO is an underrated strategy for small and medium businesses.  Local search involves enhancing your business’s visibility, increasing traffic and ranking highly in local search results on Google. Any business which operates in a physical location or services within a geographic area can vastly benefit from implementing local SEO...

Guide for Google My Business

If you’re planning to build your local SEO, then Google My Business is a must.  Google My Business (GMB) is a free and easy-to-use tool for businesses and organisations to manage their online presence on Google, including Search and Maps. Through this, you can connect with customers effectively and update...

The Differences Between SEO and SEM

A common question in digital marketing is: What’s the difference between SEO and SEM?  Before we dive into this subject, we should briefly touch on the issue of Google search engine results. To put it simply, Google search results are broken down into two main categories: paid search results and...

How to Improve Your Local SEO

Local SEO is an underrated strategy for small and medium businesses.  Local search involves enhancing your business’s visibility, increasing traffic and ranking highly in local search results on Google. Any business which operates in a physical location or services within a geographic area can vastly benefit from implementing local SEO...

Google Shopping Listings now FREE in Australia!

It’s time to list your products in Google Shopping! Retailers in Australia and around the world can now list their products for free on the shopping platform, with the change scheduled to take effect by mid-october. Up until recently, Google’s Shopping Tab listings had only been a paid only option...

Discrepancies Between Facebook and Google Analytics

How does Google Analytics attribute traffic from Facebook? Google analytics is an incredibly powerful and useful tool used to analyse and track your website traffic, allowing you to measure your advertising return on investment. It can track traffic conversions from various sources including Facebook. But why is there sometimes discrepancies...

Easy Ways to Understand your Digital Marketing Results

Digital marketing is constantly evolving. With every new update, there are more metrics available to analyse, causing more confusion about which metrics are useful and which are unnecessary for your business. In our data driven world, which metrics offer the information that actually counts? A bad habit that marketers fall...

Selling Apartments? 7 Ideas for Marketplace Success in 2020

Want to successfully advertise your apartment in 2020?  These top apartment marketing ideas will help you elevate your digital presence, leading to greater customer prospects and leases. Due to the influx of selling competition in the apartment and real estate industry, you need to be proactively searching for the best...

Why AMP for Email is a Potential Game-Changer for Digital Marketers

Created by Google, Accelerated Mobile Pages is a HTML webpage that has been stripped down, to reduce page load times and provide content quicker to the end user. AMP has evolved in a number of different ways since its inception and performs many other functions beyond simply increasing loading speed....

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