The Differences Between SEO and SEM

A common question in digital marketing is: What’s the difference between SEO and SEM?  Before we dive into this subject, we should briefly touch on the issue of Google search engine results. To put it simply, Google search results are broken down into two main categories: paid search results and...

How to Improve Your Local SEO

Local SEO is an underrated strategy for small and medium businesses.  Local search involves enhancing your business’s visibility, increasing traffic and ranking highly in local search results on Google. Any business which operates in a physical location or services within a geographic area can vastly benefit from implementing local SEO...

Selling Apartments? 7 Ideas for Marketplace Success in 2020

Want to successfully advertise your apartment in 2020?  These top apartment marketing ideas will help you elevate your digital presence, leading to greater customer prospects and leases. Due to the influx of selling competition in the apartment and real estate industry, you need to be proactively searching for the best...

Why AMP for Email is a Potential Game-Changer for Digital Marketers

Created by Google, Accelerated Mobile Pages is a HTML webpage that has been stripped down, to reduce page load times and provide content quicker to the end user. AMP has evolved in a number of different ways since its inception and performs many other functions beyond simply increasing loading speed....

15 Reasons Why Your Restaurant Needs an SEO Strategy

Search Engine Optimisation, or SEO, can be difficult to understand and even harder to implement. As a restaurant owner you can often be too busy stacking plates to worry about figuring out how to stack keywords. Despite this, it’s an ingredient that your restaurant cannot afford to exclude from the...

What is Search?

Search is a term that refers to the action of using a search engine such as Google, Bing, Yahoo, and if we go even further back, Alta Vista and Ask Jeeves. The goal of all these search engines is to help you find what you are looking for.  Currently in...